AO Innovations Identity & Website
Identity and website redesign for Alex O'Connell's industrial design studio AO Innovations. Utilizing modern manufacturing technologies AO Innovations is focused on producing niche furniture and homeware products with a distinctly artisanal approach.
The rebranding sought to communicate this balance between craftmanship and innovation with a sense of elegance. By utilizing a sense of visual restraint, and using typography reflective of the geometry fundamental to AO Innovation's aesthetic vision, these core brand values were carried through.
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